While for most of 2021 the pandemic continued to challenge our notion of “working together”, our team, partners, industry leaders and supporters rallied to continue advancing our core mission
“to efficiently create products that satisfy their purpose with style.”
Knowing that we had the chance to continue making an impact on the market meant the world to us. While the start was slower than preferred, our team managed to execute various ambitious design accomplishments, and continue to do so as we embark on a new year. These accomplishments are made all the more noteworthy by the environment in which they were achieved. We’re grateful for the continued commitment, collaboration, investment and support that makes this possible.
Some noteworthy completed projects include Mangroovy Residence in El Gouna, VASKO Coffee Shop in El Korba, NUMA Italian Eatery in 5A by The Waterway Developments, and most recently, dó•po Restaurant in Katameya Heights with a photo session being completed as you read this article. Most of the projects in the past year took us back to our roots: metalworking; however, there were other various materials used here and there (wood, marble, polyester, glass, etc.)
As we slowly embark on the new year,
ProCreation has preceded this thought from the very beginning; this appears in the projects completed in previous years, from the color choices to the styling.
Taking this into account, many will be reigniting their love for rich materials such as marble and designs showing extreme details inspired by everything handmade. In other words, the minimalistic designs that have been trending in the past few years are slowly dying; people are excited to bring back colors and exotic pieces into their designs, whether they are residential or commercial.
Of course it strikes many as a challenge to create and implement a design that is following the current trend while ensuring that it remains timeless and wears well throughout the years to come. Fortunately, ProCreation’s extensive experience in the market has led our team members to master this balance and execute it with complete ease. At the end of the day, our team truly does take on any challenge that comes its way!
The biggest concern raised by those who are looking at implementing the exotic designs coming back in style with the originally rich materials, is the cost. It takes a true master and pioneer to be able to replicate not just a design but a feel and mood set in the place using alternative materials, and that is exactly what ProCreation vows to do for those who are looking for more cost effective designs leaving the same artistic impact.
Rawan Abdou, Author
ProCreation’s Business Development Manager and Mechanical Engineering graduate, mixing the best of both worlds in order to inspire and create consistently.
