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Over 40 Years of Enriching Decorative Taste

Company Overview

Our Story

With a mother-company (Metal Hand Craft™) extensively experienced in the handicraft metal industries in the local Egyptian market with more than 40 years of experience since 1978, ProCreation Integrated Solutions™ was founded in 2009. It was formed in efforts to go beyond metalworks inventions and widen the scope to include various types of decorative works, from metal to wood, glass, epoxy works, etc; to include all materials and fabrications. The subsidiary is led by a highly experienced fabrication specialist and a business-forward industrial project manager.

Throughout the years, ProCreation was able to successfully break the market and had the honor of participating in major projects leading to a developmental rise in modern-day Egypt. The company specializes in the implementation of all decorative works in various materials and operations, as it combines the use of modern technology, which is the key to executing the most difficult designs with high technicality worthy of the level of projects assigned to the company.

Today, ProCreation is a growing, dynamic and flexible operation that implements the learning of years of leadership in metal fabrication within the Arab Republic of Egypt and across the region.

Who We Are

Mission

To efficiently create products that satisfy their purpose with style.

Vision

To revive the feeling of owning an antique in the modern world.

Values

01
Top-Notch Quality

With the finest craftsmanship, we strive to set the highest standard of quality in everything we do.
02
Devotion

We devote ourselves to the satisfaction and service of our customers and community.
03
Continual Improvement

We drive our team to ask the “why’s” and use our drive and commitment to enhance the processes.
04
Synergy

We value and develop our employees’ diverse talents, initiative and leadership in a unified harmonic sense.

Cultural Message

Throughout the span of the 21st century, technology and businesses have tended to develop at an extremely rapid pace. This phenomena had the underlying unfortunate effect of distancing people from art and instead focusing only on the functionality aspect. In this era, a chair is merely a piece of furniture to sit on and a lamp’s only use is to light up a room; the artistic role of said objects has been disregarded.

Because of this, ProCreation is working on the concept of bringing art back to life and increasing its effect on people with a new approach: renovating art while providing practical day to day application. With past prodigious art eras like classic art, art deco and art nouveau, ProCreation’s design team is inspired by their luxury, beauty and richness.

Our team continuously tries to add something new and innovative to all our designs by taking advantage of naturally fruitful materials like metals, glass, wood, and marble. Ultimately, all our designs hit both marks when it comes to application and art appreciation. Even though ProCreation holds pride in reviving art, we recognize the emersion of modern styles and techniques and enjoy immersing ourselves in the use smart technology.

QHSE

Quality Control

ProCreation Integrated Solutions™ is a company run by technical minds both on the fabrication side and on the sales side. As a result, it is ruled by a categorical unwillingness to cut corners on quality. For the ProCreation team, from management to machine operators and welders, quality is a question of culture, and the overall result is a shared responsibility.

When ProCreation is awarded a contract and the product is delivered, the client’s final feedback is recorded by QA/QC personnel and shared with management with the objective of continuously improving ProCreation’s operations.

However, most of ProCreation’s quality advantage isn’t based on correction; it is rooted in pre-emption. With 45 years of experience, ProCreation metal fabrication specialists are highly trained to foresee risks and complications whether they arise from the nature of the project, from client schedule changes or from the production process itself. This edge allows it to pre-empt issues and respond to what its heavier competitors consider to be “unforeseen” difficulties.

Health & Safety

At ProCreation our occupation health and Safety policy is based on a belief that the well being of our employees and all people affected by our work is a major priority and must be considered during all work performed on our behalf. Our people are our most important asset and their health and safety is our greatest responsibility. The public shall be given equal priority to that of our employees.

The objectives of our Safety Policy are:

To achieve an accident free workplace
To make health and safety an integral part of every managerial and supervisory position
To ensure health and safety is considered in all planning and work activities
To involve our employees in the decision making processes through regular communication, consultation and training
To provide a continuous program of education and learning to ensure that our employees work in the safest possible manner
To identify and control all potential hazards in the workplace through hazard identification and risk analyses
To ensure all potential accidents/incidents are controlled and prevented
To proved effective injury management and rehabilitation for all employees

The success of our health and safety management is dependent on:

Pro-active planning of all work activities with due consideration given to implementing OH&S controls that are suitable to each given situation
Understanding the total work process and associated OH&S risks
Ensuring the work team is totally committed to achieving our objectives
Ensuring that open and honest communication exist between management and all employees

Behind Our Company

A Passionate Team

Our team consists of design studio, technical office, fabrication technicians, blacksmiths in addition to our management team.

A dedicated factory floor expert works closely with ProCreation’s metal fabrication specialist to ensure every process flow is individually tailored to the projects at hand. This eye for production efficiency allows our sales team to offer competitive prices and flexible delivery times. A handpicked team of skilled technicians creates a lean beehive structure in which there is no duplication and each individual is the most qualified to perform their job and fill a specific function in the factory.

By limiting reliance on unskilled labor, ProCreation achieves tighter control on quality, lower error, higher safety, and faster turn-around. Our team of engineers, designers, professional technicians and hand crafting staff believes in quality of service, attention to detail and value-adding services by creating a successful partnership with our clients throughout the development process.